Nils Kock
Art Director and Designer specializing in experiential design / LA



microsoft research

Originally created by Microsoft Research, The WorldWide Telescope combines actual imagery from ground and space telescopes into a rich VR experience. The goal of this project was to create a guided exploration into the depths of the universe while providing real-time educational information throughout the experience.


I established a visual language and holistic framework appropriate for the WWT brand. From defining the brand identity to building out the entire design system, I was responsible for the look and feel of the entire experience.


Utilizing the latest technology to design and prototype, I built an efficient and robust, responsive system.


The result is a modern interface that showcases the stunning imagery and encourages interaction across multiple view ports.


I also art directed the environmental design for the launch events including installation panels, posters and photography. It was experienced by Bill Gates, Jeff Bezos, and astronaut Chris Hadfield, to name a few.


Peripheral items were also created to be distributed at the launch experiential event.



UX Strategy

Communications Strategy

Content Strategy



Creative Direction

UX / UI Design

Environmental Design



Photography Direction